tshirt explanation

These t-shirts are designed to be cool inside and out.

When worn as printed the text message has impact but the colours are faded because you are cool. 

If you wear them inside out the colours are more intense. The letters look good but the message is mysterious...
The words are in reverse - the t shirt becomes a puzzle for the viewer to figure out.

BONUS!
Should you be someone who loves checking yourself out in the mirror, in the reflection of shop windows, in shiny cars passing by etc etc, (yes, that's me!) you should wear this t shirt inside out!! A reverse tee is for you - in a mirror the words are right way round. A t shirt for you to read when you are admiring your reflection!

Even better, If you were standing behind a truck - they could read your t-shirt in the reflection of their rear view mirror.